Thursday, February 4, 2010

looking at the heartbeats ad. this video starts off with a setup landscapee paning shot, then a still close up 1st person perspective of the streetcorner, and then we glimpse some small hint of movement to come before having one more establishing closer landscape shot of the area. these 4 images alternate from moving to still camera and are a great intro to the overall piece. They set up scene and have a prelude to the large action to come.

Panel 5, setsup scene with boy. first person and an outsider like viewer to event.
Panel6, an establishing shot of the big action starting
Panel7, wide shot with land layed out and the action getting bigger and gaining momentum.
panel8, The action has gained its full speed and size and is now invading the original space of the boy.
Angles go from personal to wide/establishing, wide/establishing to personal again

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